About

I'm Adam. Creative Director, Berlin-based — brand, campaign, web, motion, 3D & genAI. Essentially a small agency in one person.

Experience

8 years

Location

Berlin (CEST)

Freelance

Slots Available

My philosophy

I don't think "I only do one thing" has been a strong pitch for quite some time. I'm a proud generalist, and the reason is practical rather than ideological: a specialist's solution always looks like their speciality. Give a motion designer a brand problem and you'll get motion. The idea gets quietly reshaped to fit whoever's holding it.

Working across brand, campaign, web, motion and 3D means the idea decides the medium instead of the other way round. Nothing gets narrowed to suit my comfort zone, and nothing gets bent toward the one tool I happen to be best at. That's where originality actually comes from — not from range for its own sake, but from never having to compromise the concept to make it executable.

Practically, it means a client gets a full creative department in one contract. The concept doesn't degrade as it moves between people, because it doesn't move between people.

I don't think "I only do one thing" has been a strong pitch for quite some time. I'm a proud generalist, and the reason is practical rather than ideological: a specialist's solution always looks like their speciality. Give a motion designer a brand problem and you'll get motion. The idea gets quietly reshaped to fit whoever's holding it.

Working across brand, campaign, web, motion and 3D means the idea decides the medium instead of the other way round. Nothing gets narrowed to suit my comfort zone, and nothing gets bent toward the one tool I happen to be best at. That's where originality actually comes from — not from range for its own sake, but from never having to compromise the concept to make it executable.

Practically, it means a client gets a full creative department in one contract. The concept doesn't degrade as it moves between people, because it doesn't move between people.

I don't think "I only do one thing" has been a strong pitch for quite some time. I'm a proud generalist, and the reason is practical rather than ideological: a specialist's solution always looks like their speciality. Give a motion designer a brand problem and you'll get motion. The idea gets quietly reshaped to fit whoever's holding it.

Working across brand, campaign, web, motion and 3D means the idea decides the medium instead of the other way round. Nothing gets narrowed to suit my comfort zone, and nothing gets bent toward the one tool I happen to be best at. That's where originality actually comes from — not from range for its own sake, but from never having to compromise the concept to make it executable.

Practically, it means a client gets a full creative department in one contract. The concept doesn't degrade as it moves between people, because it doesn't move between people.

Work experience

2026 — Now

Berlin Sci-Fi Filmfest

Creative Director

I recently came on as Creative Director to rebrand this renowned film festivals brand image and get new audiences and filmmaker participants in.

2026 — Now

Berlin Sci-Fi Filmfest

Creative Director

I recently came on as Creative Director to rebrand this renowned film festivals brand image and get new audiences and filmmaker participants in.

2026 — Now

reelsick.

Creative Director & Founder

Founded a design studio focused on delivering unique branding and art direction for films, filmmakers, production studios and festivals in the European film industry.

2026 — Now

reelsick.

Creative Director & Founder

Founded a design studio focused on delivering unique branding and art direction for films, filmmakers, production studios and festivals in the European film industry.

2023— 2026

imc Scheer

Senior Art Director & Web Designer

Led a team of designers with other seniors focused on building unique, bespoke gamified experiences for big brands such as IKEA, Vodafone, Lamborghini, Porsche, Bosch, Goethe Institut and Rossmann.

2023— 2026

imc Scheer

Senior Art Director & Web Designer

Led a team of designers with other seniors focused on building unique, bespoke gamified experiences for big brands such as IKEA, Vodafone, Lamborghini, Porsche, Bosch, Goethe Institut and Rossmann.

2021 — 2023

mc Group

Senior Graphic & Web Designer

As lead senior designer, I spearheaded large and complex campigns for a reknowned German communications agency. Working closely with the European Union, the W.H.O., Egypt Tourism and Deutches Theatre.

2021 — 2023

mc Group

Senior Graphic & Web Designer

2018 — 2021

Freelance

Graphic Designer

Collaborated with start-up founders, festival organisers, filmmakers and small businesses to bring their visions to life with unique branding, print assets, website design and social media campaigns.

2018 — 2021

Freelance

Graphic Designer

Collaborated with start-up founders, festival organisers, filmmakers and small businesses to bring their visions to life with unique branding, print assets, website design and social media campaigns.

Competencies